CODA has launched the “Anti-Counterfeit Character Goods Committee” with the aim of building a t enforcement framework in response to the growing global distribution of counterfeit character goods linked to Japan’s world-renowned content IP. This initiative is being undertaken with the of the Ministry of Economy, Trade and Industry (METI), and the committee held its first meeting on May 29. 2aba
In recent years, Japanese content IP has gained significant global popularity and experienced rapid development. However, along with this growth, the damage caused by counterfeit character goods has become increasingly serious worldwide. In March, CODA held a roundtable discussion with relevant companies tackling the counterfeit character goods issue. During this meeting, participants shared updates on the current measures and the extensive damage being caused, and reached a consensus on building a t enforcement framework for content IP.
At the first committee meeting, Mr. Norihiko Saeki, Director of the Culture & Creative Industries Division of METI, opened with remarks expressing high expectations for the committee and stressing the need for fundamental measures to address emerging challenges.
Following this, Fumio Yoshimura, President & Chief Executive Officer of TOEI COMPANY, LTD and Representative Director of CODA, emphasized the importance of pursuing effective measures against counterfeit character goods through the committee. Takero Goto, also a Representative Director of CODA, spoke about the background of the committee’s formation and introduced specific initiatives that the committee aims to implement going forward. In addition, Zhu Genquan, Chief Representative of CODA’s Beijing Office, gave a report on the current state of counterfeit character goods damage in China.
A total of nine companies participated in the meeting, which featured active discussions and questions reflecting the strong expectations for the committee’s activities and future countermeasures. Going forward, CODA will further strengthen cooperation and recruit additional member companies to the committee. Through these efforts, CODA aims to build an effective t enforcement framework against counterfeit character goods and actively contribute to the healthy development of content IP.
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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://animesonline.voirdesfilms.net/en/activity/ for more information on CODA’s projects.